Avoid its e-mails to be classified as spam

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Introduction

Some good practices to avoid that my e-mailing campaign or my mails are classified into SPAM

Solution

• Have healthy email address databases. (opt-in / opt-out )

• Have her reverse properly configured DNS

• In the case of a shipment using a php script, it is necessary that the header (header) emails has a valid shipping address. Below you will find some KBs for setting up of headers :

How to customize the headers of e-mails sent from a PHP script

• The SPF of the DNS zone field must be configured to allow the Servers of the domain sending. Below is a link for configuring :

What is than an SPF record, what ca is used?

• Avoid too used the words associated with SPAM ( Free, silver, etc...)

• Clock your sending, a too much sending emails at the same time may cause to associate your emails with SPAM.

• The establishment of a DKIM (DomainKeys Identified Mail DKIM ) in the configuration of your Server mail and your area DNS allows a reliable authentication.
  

Explanation : Installation of DKIM on Postfix under Debian

• This list is not exhaustive, feel a consult these guides provided by Gmail and Hotmail to comply with their rules.
  

https://support.google.com/mail/answer/81126?hl=fr
http://mail.live.com/mail/troubleshooting.aspx

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