Avoid its e-mails to be classified as spam

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en:Avoid its e-mails to be classified as spam he:להימנע שלה הודעות דואר אלקטרוני כדי להיות מסווגת כ- spam ro:Evita sa de e-mail-uri să fie clasificate ca spam ru:Избегайте его электронную почту, чтобы быть классифицированы как спам pl:Należy unikać jego e-maile do klasyfikowane jako spam ja:その電子メール スパムとして分類されることを避けるため ar:تجنب في رسائل البريد الإلكتروني أن تصنف كدعاية zh:避免其电子邮件归类为垃圾邮件 de:Vermeiden Sie ihre E-mails als Spam einzustufen nl:De e-mails worden ingedeeld als spam te voorkomen it:Evitare la sua e-mail per essere classificati come spam pt:Evitar seus e-mails sejam classificadas como spam es:Evitar que sus correos electrónicos para ser clasificado como spam fr:Eviter que ses mails soient classés comme spam


Introduction

Some good practices to avoid that my e-mailing campaign or my mails are classified into SPAM

Solution

  • Have healthy email address databases. (opt-in / opt-out )



  • Have her reverse properly configured DNS



  • In the case of a shipment using a php script, it is necessary that the header (header) emails has a valid shipping address. Below you will find some KBs for setting up of headers :

How to customize the headers of e-mails sent from a PHP script

  • The SPF of the DNS zone field must be configured to allow the Servers of the domain sending. Below is a link for configuring :

What is than an SPF record, what ca is used?

  • Avoid too used the words associated with SPAM ( Free, silver, etc...)


  • Clock your sending, a too much sending emails at the same time may cause to associate your emails with SPAM.



  • The establishment of a DKIM (DomainKeys Identified Mail DKIM ) in the configuration of your Server mail and your area DNS allows a reliable authentication.

Explanation : Installation of DKIM on Postfix under Debian


  • This list is not exhaustive, feel a consult these guides provided by Gmail and Hotmail to comply with their rules.

https://support.google.com/mail/answer/81126?hl=fr
http://mail.live.com/mail/troubleshooting.aspx


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